Malcolm Burrows, Head, Philanthropic Advisory Services, Scotia Wealth Management
December 1, 2022
Being a thoughtful and engaged donor starts by aligning your annual charitable giving with your values and priorities.
More than 80% of Canadians report they donate to charity each year.¹ But is this giving proactive and personally satisfying? Is it simply being done because others ask — for a donation, a pledge, or to a fundraising event? Or would it be helpful to have more time to research charities before the gift is made?
Being a thoughtful and engaged donor starts by aligning your annual charitable giving with your values and priorities. Here are seven practical ways to help you to become a more empowered and effective donor.
1. Be proactive in identifying your charities
Consider aligning the charities you donate to with your personal values. Take some time, well in advance of the December 31st tax deadline, and ask yourself what causes you care about. What has touched you and your family? What social or world issue keeps you up at night? How would you like to give back? Find two Canadian registered charities for each cause you care about through keyword internet searches or by checking the Canada Revenue Agency website. Other helpful resources include Charity Intelligence and Canada Helps.org.
2. Start giving
Once you’ve done the research, proactively choose a handful of charities that appeal to you. Give a personally meaningful amount and consider giving more than you have in the past. If you want to know more before you commit, call the charities you’re interested in and ask for an overview — most are eager to share their work with new donors.
3. Increase your commitment each year
A common question people have is how much they should give annually. There is no standard amount or percentage of income. Start by thinking in personal terms. Calculate what percentage of household income you and your family gave last year. Consider increasing that amount by 50% or even doubling it (100%). Give larger donations to charities you trust and believe in.
Read more